https://bjornbyrne.com/ Notes on UX, AI, and product strategy from Bjorn Byrne, a UX and product innovation lead in Johannesburg. en Tue, 21 Jul 2026 08:00:00 GMT https://bjornbyrne.com/writing/the-r500000-website-nobody-can-find https://bjornbyrne.com/writing/the-r500000-website-nobody-can-find Tue, 21 Jul 2026 08:00:00 GMT A beautiful corporate site, a serious budget, and zero organic leads. It happens all over South Africa, and the reasons are boringly fixable. Run the ten-minute findability audit before you blame the algorithm. https://bjornbyrne.com/writing/hire-the-question-asker-not-the-prompt-engineer https://bjornbyrne.com/writing/hire-the-question-asker-not-the-prompt-engineer Thu, 16 Jul 2026 08:00:00 GMT Everyone suddenly needs an "AI person" and nobody agrees on what that is. The scarce skill isn't operating the models. It's knowing which problems deserve them. https://bjornbyrne.com/writing/the-ux-audit-that-fits-on-one-page https://bjornbyrne.com/writing/the-ux-audit-that-fits-on-one-page Sat, 11 Jul 2026 08:00:00 GMT Most UX audits are 60 slides of findings nobody actions. A useful audit fits on one page, because it only reports what someone will actually fix this quarter. https://bjornbyrne.com/writing/stop-calling-everything-a-design-system https://bjornbyrne.com/writing/stop-calling-everything-a-design-system Tue, 07 Jul 2026 08:00:00 GMT A Figma file with 40 components is not a design system. Here's the test I run before I'll use the term - and what to build if you fail it. https://bjornbyrne.com/writing/what-load-shedding-taught-sa-business https://bjornbyrne.com/writing/what-load-shedding-taught-sa-business Tue, 07 Jul 2026 08:00:00 GMT For a decade, South African companies ran involuntary disaster-recovery drills twice a day. The lights are back on - but the next outage has already moved to the taps. https://bjornbyrne.com/writing/your-ai-pilot-worked-thats-the-problem https://bjornbyrne.com/writing/your-ai-pilot-worked-thats-the-problem Tue, 07 Jul 2026 08:00:00 GMT Every company has an AI demo that wowed the exec meeting. Almost none have it in production a year later. The gap has a name - and three questions that close it. https://bjornbyrne.com/writing/ai-is-a-tool-not-a-strategy https://bjornbyrne.com/writing/ai-is-a-tool-not-a-strategy Tue, 28 Apr 2026 08:00:00 GMT Every week a founder tells me they're "adding AI to the product." Cool — what problem? Silence. Here's the diagnostic I run before any AI build.